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💼 Marketing, Sales & Growth
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Topic starter
24/01/2026 4:05 pm
Marketing and sales are often treated as separate worlds.
Different KPIs, different language, different incentives.
But customers experience them as one continuous journey.
When marketing overpromises, sales struggles.
When sales oversells, retention suffers.
And when both optimize for their own metrics, the customer pays the price.
Alignment isn’t about meetings
it’s about shared understanding of who the product is not for.
Where have you seen the marketing–sales gap cause real damage?